The Google eCommerce Tracking module enables the tracking of conversions on all purchases and donations via the Google eCommerce analytics tool, which can be found in your Google Analytics account. This is an excellent way to learn which forms of advertising work best for your site, and helps generate cost per acquisition (CPA) data you can use in fine-tuning your marketing strategy.
This module tracks referral source and timeline, conversion value, conversion rate, campaign effectiveness, and so much more. It’s one of the most effective modules we offer!
This module requires an IgnitionDeck Echelon or Enterprise license
