A stretch goal is an additional funding target set beyond the original goal of a crowdfunding campaign. It’s typically introduced after the initial funding goal has been reached and serves as a way to keep momentum going and incentivize further contributions.

Stretch goals are often tied to additional rewards, enhancements to the product, or other benefits that increase the value or appeal of the project. By setting stretch goals, creators can engage existing backers to contribute more and attract new backers who may be enticed by the additional offerings.